SCOPE OF PROJECT FOR ROB THE HOUSE GUY
Previous efforts for lead capture: Audience members would text into Rob’s personal cell phone, requiring time-intensive individual calls back to get the person’s name, email and mailing address. A typical follow up of 50 people would take two days. On average 75% of leads were lost (turned cold) from unreturned voicemails and people that didn’t remember what they texted in for.
Previous efforts for appointment reminders: Appointment reminders were sent via email.
Reason for switching to Social Fuse: Needed a way to streamline the lead generation processes and DECREASE no-shows to appointments.