Rob The House Guy

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Rob purchases residential real estate with cash, converts acquired properties into “Rent to Own” and sells TURN KEY HOMES to investors.  Additionally, MARKETS EDUCATION TO QUALIFIED INVESTORS ON HOW TO GET INTO THE BUSINESS.

SCOPE OF PROJECT FOR ROB THE HOUSE GUY

Rob The House Guy needed an easy way to get leads into Infusionsoft and instantly segment them based on their buying preferences.

Previous efforts for lead capture: Audience members would text into Rob’s personal cell phone, requiring time-intensive individual calls back to get the person’s name, email and mailing address.  A typical follow up of 50 people would take two days. On average 75% of leads were lost (turned cold) from unreturned voicemails and people that didn’t remember what they texted in for.

Previous efforts for appointment reminders: Appointment reminders were sent via email.

Reason for switching to Social Fuse: Needed a way to streamline the lead generation processes and DECREASE no-shows to appointments.

Lead Capture

Text in lead capture was used to generate  leads into Infusionsoft. Keyword s were used to instantly engage with buyers.

List Segmentation

After initial text in, a survey was displayed (linked to the first opt-in form) that asked a few questions. Based on the answers, Rob was able to automate the processes inside Infusionsoft.

Appointment Reminders

Appointment reminders were used to decrease no-shows and cancellations. They were built right into the campaign builder and sent messages prior to the scheduled appointments.
Prospect receives an automated appointment reminder via text, Rob also gets a text reminder;  Result:
50% increase in ON TIME appointments

Overall 50% conversion rate boost